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Uber-Consumer(ism) Explained

Stylized photo of handrail at shopping mall with stores and people blurred in the background.

We use the term “Uber-Consumer” or “Uber-Consumerism” from time-to-time. It is a term we’ve coined to describe a new level of consumerism.

We think it is necessary to define this term so there is no confusion about what we mean. Uber-Consumerism describes the act of uncontrollably buying things people don’t really need.

Commercials Make You Unhappy

This ideology is embodied in commercials that we see on television. It is embodied in the advertisements we see on television. These advertisements have two goals:

  1. To make you completely unhappy with what you have
  2. To give you a way to “fix” it.

Why Do Commercials Make You Unhappy?

I mean, how can they make people unhappy? Heck, most commercials make people laugh! They make you subconsciously discontent with what you have. This makes you more likely to “upgrade.” You need a bigger house, a faster car, a better personal image, a cooler phone, a flatter TV, and so forth. Uber-Consumerism, by its very nature, works in tandem with debt.

The more you consume and exceed your standard of living, the more debt you will take on. This ideology has been thrust upon the American public and it has worked like a charm. It is important to break away from Uber-Consumerism, and the debt that accompanies it, if you truly want to become free and wealthy.

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