Market Segmentation

Market Segment: Niche Market vs Mass Market

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  If you’ve heard the phrase “you can’t please all the people all the time” then you know my stance on Mass Market strategies. But first, what is a mass market strategy? Mass Marketing Essentially, it is a plan to target the market in its entirety and neglect sub-markets (market segments). What this creates is … Read more

Finding Your Niche

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If you do any research into starting a business, you’re guaranteed to come across the phrase “finding a niche” somewhere. A niche is a specialization, it basically means finding your place in the market. There are many products that serve many different market segments, and this is because of market fragmentation. What is market fragmentation? … Read more